Brand development
I created the Great British Beef week logo in 2017, whilst working at AHDB, for Ladies in Beef. The event held in April each year, had previously run for 6 years, and required a refresh to help build a stronger identity . Since 2017, there have been multiple ‘in-person events’, social media promotions, digital and printed assets produced, all using the new identity, which have helped build the consumers brand recognition for the campaign.
