Brand Development and Pharma packaging
In my role at Multi Packaging Solutions, I was assigned the brief to create a new packaging identity for the launch of Morningside Healthcare’s range of Pharmaceutical products. The brand, needed to
conform to MHRA regulations, clearly display key information, whilst differentiating itself from similar products on pharmacy shelves.
conform to MHRA regulations, clearly display key information, whilst differentiating itself from similar products on pharmacy shelves.
As well as establishing the visual signifiers to the brand, a key factor in the design was assigning specific colour combinations to the medicines offered by Morningside, and also make sure there was scope to develop this further as the product range increased.
